Headquarter In: Ahmedabad, Gujarat
The success of the advertising and marketing agencies relies hugely on the inception of various media platforms. India has a developing economy and hence offers huge amounts of opportunities to the advertising and marketing leaders to promote their innovative products and services via extensive media channels. However, the advancements in technology and favorable government regulations are facilitating the increasing use of digital advertising. Hence, companies have been focusing on developing a strong brand position by advertising hugely.
One leading company in the advertising and marketing industry headquartered in Ahmedabad, India, is MID30. Selvam Naiker and Bijal Bhalani founded Mid30 in 2014 with the aim to beat the current advertising market demands while bringing ingenious transformation in the industry. Mid30 is a modern-day marketing communication partner aiding businesses flawlessly communicating with their potential customers through their ingenious concepts and brand execution along with communication strategies.
About the Leading Lights of Mid30
Selvam Naiker, the Founder of Mid 30, is an enthusiastic entrepreneur with more than two decades of experience in advertising and marketing. Selvam holds a specialization in Marketing and Advertising from NIRMA University, Ahmedabad. With his deep knowledge and extensive experience in the industry, he easily navigates the demanding and fluctuating markets. It helps drive commercial success for clients through his excellent strategies. Selvam’s core competencies include brand strategy, sales & marketing communications, offset print & productions, and creative ideation.
Another strong pillar of Mid30 is Bijal Bhalani, the company’s co-founder. Bijal holds 17+ years of work experience in multiple industries with multiple roles & responsibilities. She is a hard-core multi-tasker who looks after client servicing. Her keen interest in conceptual thoughts and design visualizations has helped Mid30 gain fresh and innovative ideas. She has gained valuable work experience since the start of her career. With her in-depth knowledge of client requirements, she also served as a senior client coordinator and HR.
Incredible Services Offered
Mid30 embraces a talented group of advertising designers carrying a sheaf of advertising and extensive marketing experience. The company embraces creative and strategic minds who develop excellent advertising plans resulting in ingenious branding.
The prime aim of Mid30 is to deliver a creative, well-led, and consistent branding message across all mediums which assures that your advertising and marketing goals are meticulously met. What makes the company even more distinctive is that it strives to deliver the best-in-class services to its clients in the most cost-effective way along with high reliability.
Mid30’s core focus is on Design and Marcom which signifies the designs formed are accurately communicated in the market and are receiving a relevant response. The company has a unique business equation-
‘Strategy-based creative campaigns + Marketing communication = Planned Communication Strategy’
The company offers a planned communication strategy that deeply analyzes brands and transforms them by adopting the most apposite creative media and marketing mixes. Its integrated approach is designed to help your brand and the products stand out.
Diverse Segments & Ingenious Work Theory
Mid30 has been extensively working on creative strategy & Marcom with six-core segments including Lifestyle, Hospitality, Education, Real Estate, Industrial & Packaging, and Creative Services. The company’s work theory is purely based on 5 strong words; Lister, Observe, Understand, Plan & Act.
MID30 is an amazing blending of strategy with creative graphics & marketing communication. The sturdy team of the company creates bonds with the clients, associates, and partners while ensuring long-term business association.
Envisaging a Bright Future
In the near future, MID30 is planning to serve new verticals while expanding its footprints across the nation as a way to better serve its customers.
Mid30 has been forayed in vertical business www.boxstory.co.in. Box Story provides you with customized packaging solutions that have impeccable potential to win hearts and convert people into customers.
To help get more customers, Box Story also provides personalized packaging solutions by selectively opting for materials, designs, colors, etc., and providing perfect packages that empower brands! The company is stepping ahead with the vivid mission to become a string problem-solving platform for every approached client.
‘Success Mantra’ for Budding Entrepreneurs
On asking Selvam & Bijal what would they like to share with the budding entrepreneurs in the industry, they said, “Advertising and Marketing is a never-ending process with any of the services or products. Our simple note to all the aspiring entrepreneurs to get into this field, if you really have good ideas, sense of humor, and common sense as Advertising are all about common sense”.
They also stated, “Ideas will always prevail in this business, and that’s what we need to remember. Whatever medium it is created, at the core will be an idea.”
Factors Driving Motivation
Mid30 believes that the real future of advertising is engaging audiences through great stories, albeit leveraging new technologies.
Selvam and Bijal believe that there are a lot of changes to be made in Indian Advertising compared to other countries. However, they both advise the industry leaders to invest for the more distant future rather than looking at only short-term gains and short-term targets. This in turn makes the relationship stronger and richer.
Mid30 trusts that the more mature you are in making investments in client relationships, the greater the chance that the account will remain with you.
“When we see agencies win and lose large or mid-size accounts because they do not resource the accounts adequately. Forget the future, the accounts are under-resourced to deal with the present situation”, the Founders said. What motivates them every time is investing in a strong team who can resolve tough challenges inevitably with their distinctive approach. This strategy underlines that the relationship is collaborative, which is needed for creating a competitive future.