“The Dynamic Business Women to Watch in 2021”
This month’s issue, ‘The Dynamic Business Women to Watch in 2021‘ highlights the tales of a few significant shepreneurs who are inspiring, influencing, and invigorating others with their zeal to strive for success.
Business Profile
mOOnshot digital: Delivering Creative Digital Marketing Solutions for Lifestyle and Luxury Brands
Digital marketing has become an essential component of every business. With the development in cutting edge tools, both medium and small-sized businesses are doing their best to keep up with the pace.
In an interview with Business Iconic, Florine Eppe Beauloye, Founder & CEO of mOOnshot digital, shares some insightful answers highlighting the influences made by her firm, service offerings, current and future perceptions. mOOnshot digital is an award-winning creative and digital marketing agency for lifestyle and luxury brands.
Marina Tognetti: Inspiring Entrepreneurs to Accomplish and meet their Goals
mYngle Journey Starting an innovative company meant that there was no set path I could follow. I had to learn and adapt along the way. This was true when we started, but it is also true now, as we develop in an industry that is in transition. Knowing that I can make a real difference is what motivated me to start, and what keeps me motivated all along.
The main challenges in leading my company were when we had to ‘pivot’ from the initial business model to a completely different one. We had launched mYngle as a marketplace, something I knew very well from my previous eBay experience. We thought we got it all: funding, lots of Awards and PR, a very motivated team.
Lindsey Myers: She didn’t follow the path, she created one
In Candid Conversation with Business Iconic Magazine, “Lindsey Myers” Founder, Concrete Blonde Consulting spoke about her professional journey and gave a sneak peak about her life.
My business model is a standard consultancy. I take a retainer upfront from clients and then work time-against-money, like a lawyer would, until it runs out. I specialize in public relations campaigns and crisis communications. Our brand is unique in that we handle a lot of upfront strategy development and aim our campaigns towards the profit and growth goals of each individual client.
HRBoost : An Entrepreneur leading a HR Shared Services Firm
HRBoost Journey Being an entrepreneur is an amazing privilege. I find I created a business long before I knew I was “in business”. Today, I consider my business to be a marvellous intellectual playground. Every day is different, and the landscape is always changing. Even now, these unprecedented times will spawn new industry and it is inspiring to see businesses pivot in real time.
I have been working since I was a teenager, but I feel that when you have a blank canvas by which you paint, it can be daunting, even scary and yet so very satisfying. I believe that we can all lead from wherever we stand. The current climate requires shared leadership. A culture invitation is at the forefront of a successful leader. Our world is uncertain and while we look to leaders to lead, more people seek for leaders to care. The silver lining to the pandemic has been amazing to witness authentic empathy and compassion in good leaders. We are gaining in feeling our shared values as Americans.