Featuring Person: Ketan Vora
Designation: Managing Director & CEO
Company Name: WAA Cables Pvt. Ltd.
Company Location : Gujarat, INDIA.
Employee Size : 200-500
India’s electrical goods market, commonly known as the FMEG sector, is witnessing rapid expansion and has emerged as one of the most dynamic industries globally. Driven by rising disposable incomes, urbanization, and increasing demand for appliances and electronic products, the market has reached an impressive valuation of nearly USD 20 billion. With a projected CAGR of 10–12% over the next five years, the sector presents immense growth opportunities. Within this evolving landscape, a significant opportunity exists in the cable and wire segment—one that is being effectively addressed by WAA Cables, a leading Indian manufacturer setting new benchmarks in quality and innovation.
Founded in 2019 and headquartered in Gandhinagar, Gujarat, WAA Cables has rapidly built a strong reputation for excellence in manufacturing. The company has been honored with several prestigious awards, including Best Quality Product of the Year 2022 by Vyappar Jagat, Cable Product of Excellence 2022–23 by Industrial Outlook, and 10 Most Promising Fast Moving Electrical Goods Brands in India 2023 by Silicon India. These recognitions reflect WAA Cables’ commitment to delivering world-class cable solutions with uncompromising quality standards, particularly for the renewable energy and electric vehicle sectors.
“Our mission is centered on our responsibility to stakeholders, and our vision is to provide superior and cost-effective cables and wires that ensure complete customer satisfaction,” says Ketan Vora, Managing Director & CEO of WAA Cables.
The company offers a comprehensive portfolio of products, including Solar Cables, Flat Submersible Cables, House Wires, Earthing Cables, Welding Cables, Rubber Battery Cables, and more. Guided by its philosophy of ‘Connecting the Sun to the Grid’, WAA Cables’ solar segment delivers advanced solar cables, solar connectors, ACDB, and DCDB solutions to end users. Its slogan, ‘Jawaabdari Hamaari, Aapko Sirf WAACAB Lagaani’, highlights the brand’s commitment to responsibility and reliability, supported by its use of pure electrolyte-grade copper.
Key differentiators of WAA Cables include highly conductive copper wires with superior temperature resistance compared to industry standards. The company’s strong emphasis on quality is reinforced through certifications such as ISO, BIS, TUV, IEC, RoHS, CE, and EN50618. Its LT range further offers a wide variety of insulated cables and wires designed to meet diverse industrial and residential requirements.
“We believe in building sustainable business models by creating high-quality, environmentally friendly products and strengthening partnerships with stakeholders. Our aim goes beyond profitability—we strive to develop forward-thinking capabilities that maximize customer value,” adds Ketan Vora.
Backed by a highly experienced leadership team, WAA Cables continues to strengthen its market position. Alongside Ketan Vora, the company’s operations are led by Rashmi Vora, with Bhavesh Patel ensuring operational excellence and Nikhil Maheshwari guiding corporate strategy. Financial operations are supported by Mayur Joshi, while Sandeep More drives business development initiatives. Specialists including Himanshu Arora, Sanjeeb Nayak, Satyam Khamar, and Virali Shah contribute their expertise in sales and planning, forming a robust and dedicated professional force.
Looking ahead, WAA Cables is focused on expanding monthly sales and strengthening its presence across regional markets. The company plans to appoint regional managers and executives in all districts while reinforcing its business development teams. With participation in over 150 national exhibitions and active engagement through platforms such as LinkedIn, WhatsApp, and Instagram, WAA Cables is committed to enhancing brand visibility and connecting effectively with its target audience.
With its strategic vision, advanced manufacturing capabilities, and people-driven leadership, WAA Cables is poised to redefine the electrical goods industry in India and revolutionize the cable and wire segment with innovation, trust, and purpose.